Roles & Responsibilities
Position Summary
- We are seeking an experienced and dynamic Head of Marketing & Sales to lead our marketing initiatives, sales operations, lead management, and customer relationship processes for our residential villa and apartment projects. The ideal candidate should possess strong leadership abilities, extensive real estate industry experience, and a proven track record in driving revenue growth and managing end-to-end project sales.
Key Responsibilities
1. Marketing Strategy & Lead Generation
- Develop and execute comprehensive marketing strategies to generate quality leads through:
- Digital Marketing
- Google Ads
- Social Media Marketing
- Print Media
- Outdoor Advertising
- Events & Exhibitions
- Property Expos
- Corporate Tie-ups
- Channel Partner Development
- Plan and monitor marketing campaigns to maximize ROI.
2. Lead Management & Sales Process
- Monitor lead generation and lead conversion.
- Manage CRM (HubSpot or equivalent).
- Ensure timely follow-up by sales executives.
- Supervise site visits and customer presentations.
- Review sales funnel and conversion performance.
- Prepare weekly and monthly sales reports.
3. Customer Relationship & Project Sales Coordination
Manage the complete customer journey from enquiry to handover.
- Responsibilities include:
- Booking confirmation
- Sale Agreement execution
- Registration coordination
- Payment collection follow-up
- Construction stage communication
- Design change coordination
- Site visit scheduling
- Client relationship management
- Escalation handling
- Construction progress updates
- Design and specification confirmation
- Key handover coordination
- Association formation support
- Bank loan coordination
- Final documentation and project handover
4. Project Management
Lead the sales and marketing activities for multiple residential developments.
Current Projects:
- (Will be discussed during interview)
Coordinate with:
- Sales Team
- Marketing Team
- Architects
- Project Engineers
- Legal Team
- CRM Team
- Finance Team
- Channel Partners
5. Product Knowledge
- Maintain thorough knowledge of every project, including:
- Land area
- Plot sizes
- Built-up area
- Villa specifications
- Apartment specifications
- Floor plans
- Amenities
- Pricing
- Payment plans
- Construction status
- Legal approvals
6. Team Leadership
- Lead and mentor:
- Marketing Managers
- Sales Managers
- Sales Executives
- CRM Executives
- Digital Marketing Executive
- Lead Generation Specialist
- Responsibilities include:
- Performance management
- Target setting
- Recruitment
- Coaching
- Training
- Motivation
- Performance reviews
7. Business Development
- Develop strategic partnerships.
- Build channel partner networks.
- Generate corporate leads.
- Identify new business opportunities.
- Expand market presence.
- Improve brand visibility.
8. Revenue & Collection Management
- Ensure achievement of:
- Sales Targets
- Collection Targets
- Revenue Goals
- Customer Satisfaction Metrics
- Monitor payment collections across all project milestones.
- Key Performance Indicators (KPIs)
- Lead Generation
- Lead Conversion Ratio
- Sales Revenue
- Collection Efficiency
- Marketing ROI
- Customer Satisfaction
- Team Performance
- Project Sales Achievement
- Brand Visibility
- Channel Partner Growth
Education & Qualifications
- MBA in Marketing / Sales / Business Administration (Preferred)
- Bachelor's Degree in Business, Marketing, or related field
Ideal Candidate
- The ideal candidate should be:
- Highly presentable and professional
- Trustworthy with high ethical standards
- Customer-centric
- Result-oriented
- Self-motivated
- Flexible with working hours
- Strong team leader
- Excellent problem solver
- Able to work under pressure
- Passionate about building successful teams
- 15–20 years of experience in Marketing & Sales
- Minimum 10 years in the Real Estate Industry
- Minimum 5 years in a leadership role
Perks & Benefits
- Medical insurance (for Self and family): Yes/No
- Vehicle Fuel Allowance: Yes/No
- Travel Allowance (outside city or state Travel): Yes/No
- Travel Dearness (manage daily expenses during Travel) Allowance: Yes/No
- Annual Performance Bonus: Yes/No
- Sales Incentive: Yes/No
- Festival Bonus: Yes/No
- Others (if any):